Post by account_disabled on Feb 27, 2024 9:11:29 GMT
The be too late - especially for those who slept through digitalization and did not build alternatives for their business. Sometimes cleverness and quick, radical action can help. I think that what can work today is being ready for change and improvising, and on the other hand being prepared for different scenarios. Minimalism, speed and precision All modern concepts related to speed and minimization of operational costs, such as agile or lean marketing , now take on a new meaning. There is no longer room for we are doing well with this campaign - there has to be quality, so we must focus only on the best solutions. This is no longer a training ground, it is a battlefield. One shot and you can lose your company job.
Hence, not only cuts are necessary, but wise reallocation of budgets and resources. New strategy and scenario planning Therefore, an update of the marketing strategy is needed redefining goals and target groups, tools, communication and even markets. Sometimes it is Job Function Email List necessary to change the entire business plan, a major change in the business model and the product service itself. To do this, I would use contemporary methodologies and tools for designing business models, such as the Business Model Canvas and transformational scenario planning. Marta Ślendrak First of all, brands should not give up on marketing activities.
A complete suspension of the promotion carried out so far until an unspecified future may cause greater damage when the world returns to normal , and we do not know when this will happen. So theoretically I don't know what it will be like , brands are doomed to oblivion. Many brands refrain from briefing agencies. Some companies have frozen everything until further notice, while others are preparing new strategies for the epidemic. It is known that current marketing activities have become completely outdated - for example those based on events or outdoor activities.
Hence, not only cuts are necessary, but wise reallocation of budgets and resources. New strategy and scenario planning Therefore, an update of the marketing strategy is needed redefining goals and target groups, tools, communication and even markets. Sometimes it is Job Function Email List necessary to change the entire business plan, a major change in the business model and the product service itself. To do this, I would use contemporary methodologies and tools for designing business models, such as the Business Model Canvas and transformational scenario planning. Marta Ślendrak First of all, brands should not give up on marketing activities.
A complete suspension of the promotion carried out so far until an unspecified future may cause greater damage when the world returns to normal , and we do not know when this will happen. So theoretically I don't know what it will be like , brands are doomed to oblivion. Many brands refrain from briefing agencies. Some companies have frozen everything until further notice, while others are preparing new strategies for the epidemic. It is known that current marketing activities have become completely outdated - for example those based on events or outdoor activities.